Century Plaza Hotel/Los Angeles.

Industry: Hospitality

Project:  Historical Brochure

Strategy: As the former “back lot” of Twentieth Century Fox Studios, The Century Plaza has a rich silver screen heritage.  This piece showcases the Century Plaza of yesterday and today. 

From the introduction.

It is not just a new era, it’s a new Century. With spectacular new guest rooms and suite accommodations in the Plaza, this landmark hotel has become an even more memorable destination. Next to Beverley Hills on the fashionable Westside — in the heart of the world’s entertainment capital — the hotel offers a California experience unlike any other. A prime location. Great weather. And beautifully landscaped grounds. We give you everything you need to make your stay enjoyable, productive, unforgettable. One thousand forty six guest rooms and suites. An impressive array of first-class amenities. A choice of dining experiences. And a look at the Hollywood of yesterday and today. There is nothing ordinary about the extraordinary Century Plaza Hotel & Tower.

From section on Hollywood Panache.

On this very site, the entire spectrum of human experience, from humor to mystery to drama to fantasy, has been played out. And many of the world’s most famous stars first faced the camera here as well. Hollywood legends such as Marilyn Monroe, Will Rogers, Shirley Temple, John Wayne, Tyrone Power, Judy Garland, and Gregory Peck. When the hotel opened its doors in 1966, our site continued to attract Hollywood celebrities as well as international dignitaries, royalty, and others of fame and fortune.

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Design: Arias Associates